Logo Design

Branding

One of my first task on the team was to redesign their logo, their friend had previously made. The red, yellow, and green were inspired safe words used in play. The existing logo was about boundaries, when and how to say no.

We want to move forward as a company striving for the “enthusiastic yes!”

My teammates wanted a logo that conveyed:

• connectedness
• wholeness
• embracing queerness

The logo I designed for us is inspired by the shibari knot of a heart. In diversity, we bind our community together with open hearts and acceptence.

until future improvements

Checkout other KinkedIn case studies:

• Finding likely matches for people
• Encouraging people to respect eachother
• Ensuring the safety of our community